The Big Picture Perspective, Down To The Smallest Detail
Packaging is more than just a way to get your product to market. It’s the moment of truth when your customers make their final purchasing decision. From concept through structural design, we specialize in packaging innovations that grab consumer attention and mindshare.
As fast as the technology is changing, so must your Interactive Marketing to stay on the cutting edge. From website designs to grabbing people’s attention in an onslaught of daily messaging, we’ll keep your brand top of mind.
Any publicity is good publicity? Not in our book. It’s true that “any publicity” can get people talking about you, but if they aren’t saying what you want them to be saying, it’s not good! From media relations to application stories to special events, we get the conversation going on the topics you want.
You’ve got a great product or service. You just need to get the word out. That’s where we come in. From finding those gold nuggets of information through market research to developing your blue-chip brand and promoting it, we’re with you each step of the way. We’re eager to create and tell your story for you!
There's a face to every team. With ours, you get sixteen. Meet the talent that will help you take your marketing to the next level.
Founded in 1955, BrandDirections is located in the heart of the heartland, but that doesn’t mean our marketing expertise lacks East Coast sophistication or West Coast cool.
We still have all that, plus an extremely strong work ethic and a commitment to excellence. We’ve gathered the best and brightest in strategic branding, communications, public relations, Internet marketing and consumer packaging and assembled them under one roof. This gives us the depth and ability to readily connect imagination, knowledge and people to achieve exceptional results.
We’re as connected to our community as we are to our clients, so it’s no surprise to find our employees volunteering their time, talents and resources around town, or the agency backing a local non-profit group.
Bragging doesn’t come easily to those steeped in Midwestern sensibilities… but we’re really good at big picture thinking, project execution and everything in-between.
Creative Director/Brand Strategist
Director of New Business Development
Director of Strategy & Research
Director of Public Relations
Public Relations Manager
Director of Finance & Administration
Digital Marketing Specialist
Sr. Graphic Artist & IT Liaison
Deflategate, the recent scandalous brouhaha involving Tom Brady, the New England Patriots and the NFL, reminded me of what I have long labeled the two cardinal sins of media relations. These are two of the most egregious sins anyone can perform from a PR perspective, and it appears the Patriots violated both of them. 1….
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Mobilegeddon Isn’t so Frightening Recently, my colleague Dan and I attended a seminar held by the American Marketing Association (AMA) Madison called “Mobilegeddon: Google, Responsive Design and SEO.” For those of you who don’t know what mobilegeddon is, Google has created a new SEO (search engine optimization) ranking algorithm that favors mobile-friendly sites. If your…
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Mother’s Day is right around the corner. And that usually means getting Mom some type of gift to show her how much you appreciate her. Cards and flowers are the standbys. But what else can you do for Mom to show her how much she means to you? How about a phone call from a…
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