The Big Picture Perspective, Down To The Smallest Detail
Packaging is more than just a way to get your product to market. It’s the moment of truth when your customers make their final purchasing decision. From concept through structural design, we specialize in packaging innovations that grab consumer attention and mindshare.
As fast as the technology is changing, so must your Interactive Marketing to stay on the cutting edge. From website designs to grabbing people’s attention in an onslaught of daily messaging, we’ll keep your brand top of mind.
Any publicity is good publicity? Not in our book. It’s true that “any publicity” can get people talking about you, but if they aren’t saying what you want them to be saying, it’s not good! From media relations to application stories to special events, we get the conversation going on the topics you want.
You’ve got a great product or service. You just need to get the word out. That’s where we come in. From finding those gold nuggets of information through market research to developing your blue-chip brand and promoting it, we’re with you each step of the way. We’re eager to create and tell your story for you!
Summer weekends and vacations are all about my family piling into the car and heading north to the cabin. These excursions always include one or more stops along the way for drinks, treats and bathroom breaks. These pit stops have also provided me the opportunity to become familiar with the local convenience stores and their…
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We have often been asked how to effectively manage the roll out of packaging for a product line extension. While it can superficially appear to be as easy as swapping out flavor copy or changing a product visual, line extensions should above all, insure that the brand always remains at the forefront of consumer awareness….
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Sometimes when I cruise through the grocery store, it seems that a product manufacturer has been inside my head. This was evidenced recently as I was looking for a particular flavor of bottled salad dressing. To be honest, I get very frustrated when I am confronted with large product categories, where a packaging style or…
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Founded in 1955, BrandDirections is located in the heart of the heartland, but that doesn’t mean our marketing expertise lacks East Coast sophistication or West Coast cool.
We still have all that, plus an extremely strong work ethic and a commitment to excellence. We’ve gathered the best and brightest in strategic branding, communications, public relations, digital marketing and consumer packaging and assembled them under one roof. This gives us the depth and ability to readily connect imagination, knowledge and people to achieve exceptional results.
We’re as connected to our community as we are to our clients, so it’s no surprise to find our employees volunteering their time, talents and resources around town, or the agency backing a local non-profit group.
Bragging doesn’t come easily to those steeped in Midwestern sensibilities… but we’re really good at big picture thinking, project execution and everything in-between.