The Big Picture Perspective, Down To The Smallest Detail
Packaging is more than just a way to get your product to market. It’s the moment of truth when your customers make their final purchasing decision. From concept through structural design, we specialize in packaging innovations that grab consumer attention and mindshare.
As fast as the technology is changing, so must your Interactive Marketing to stay on the cutting edge. From website designs to grabbing people’s attention in an onslaught of daily messaging, we’ll keep your brand top of mind.
Any publicity is good publicity? Not in our book. It’s true that “any publicity” can get people talking about you, but if they aren’t saying what you want them to be saying, it’s not good! From media relations to application stories to special events, we get the conversation going on the topics you want.
You’ve got a great product or service. You just need to get the word out. That’s where we come in. From finding those gold nuggets of information through market research to developing your blue-chip brand and promoting it, we’re with you each step of the way. We’re eager to create and tell your story for you!
There's a face to every team. With ours, you get sixteen. Meet the talent that will help you take your marketing to the next level.
Founded in 1955, BrandDirections is located in the heart of the heartland, but that doesn’t mean our marketing expertise lacks East Coast sophistication or West Coast cool.
We still have all that, plus an extremely strong work ethic and a commitment to excellence. We’ve gathered the best and brightest in strategic branding, communications, public relations, Internet marketing and consumer packaging and assembled them under one roof. This gives us the depth and ability to readily connect imagination, knowledge and people to achieve exceptional results.
We’re as connected to our community as we are to our clients, so it’s no surprise to find our employees volunteering their time, talents and resources around town, or the agency backing a local non-profit group.
Bragging doesn’t come easily to those steeped in Midwestern sensibilities… but we’re really good at big picture thinking, project execution and everything in-between.
Creative Director/Brand Strategist
Director of New Business Development
Director of Strategy & Research
Director of Public Relations
Public Relations Manager
Director of Finance & Administration
Digital Marketing Manager
Sr. Graphic Artist & IT Liaison
This past weekend marked the 30-year anniversary of when Coca-Cola brought back the ‘Classic’ Coke formula after consumers fell into a widespread panic that lasted for three long months. On April 23, 1985 Coke unveiled a new formula intended to give it a leg-up on its main competitor Pepsi, but ended up doing the opposite….
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Much has been written lately about the Millennial generation and its power and influence. And rightly so. There are roughly 76 million Americans who fall into this generational category. Having been born in the 1980s and 90s, Millennials have and are coming of age. Their economic power is growing as they’ve started climbing the rungs…
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It used to be that company-produced news releases were written to entice the news media into doing a story on their new product or service. They were written and snail-mailed to the appropriate journalists; sometimes turning into a news story that was read or seen by the public; sometimes falling into the abyss called the…
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