Packaging Expertise

BrandDirections has been creating packaging designs for brands of all sizes for over 65 years. This experience has allowed us to create the BrandContinuumTM packaging process which keeps projects on time and within budget.

With larger CPGs, we have developed a niche in which we focus on the realization phase of the process. We take the “big brand ideas” often generated by Tier One agencies and seamlessly execute them across multiple SKUs, often consisting of a variety of package structures, sizes and formats. A large CPG client recorded savings of over $2 million dollars in one year!