A Refreshing Approach

Tasteful Selections - Brand Refresh

Tasteful Selections, a leader and pioneer in the bite-size potato category, was facing market erosion from smaller competitors that had stronger brand presentations. The company needed a brand refresh to better align with its leadership position, core values, and customer/consumer expectations.

The Taste of Success

Tasteful Selections - Packaging

Tasteful Selections is a leader and pioneer in the bite-size potato category. After a comprehensive rebranding process to better align with its leadership position, core values, and customer/consumer expectations, the company needed to carry over the new brand identity into a versatile new package design system.

From Sea to Shining Sea

Tasteful Selections - Packaging

Tasteful Selections is a leader and pioneer in the bite-size potato category. The company needed a seasonal design for its new limited-edition American Blend offering in a mesh pillow pack.

Season and Savor®

Tasteful Selections - Packaging

Tasteful Selections is a leader and pioneer in the bite-size potato category. The company needed a design for a line extension of its Season & Savor® microwavable combo trays.

Coming Together

Tasteful Selections - Packaging

Tasteful Selections, a leader and pioneer in the bite-size potato category needed a design for its new easy-to-prepare Potato Salad microwavable combo trays.

Tiny But Mighty

Tasteful Selection - Display Design

Tasteful Selections, a leader and pioneer in the bite-size potato category needed a display designed to introduce its new Nibbles® product line in store.

Nibble on This!

Tasteful Selections - Packaging

Tasteful Selections is a leader and pioneer in the bite-size potato category. The company needed a design for its new Nibbles®; the world’s smallest potatoes to align with the current brand architecture while setting it apart as a gourmet product

Nature at its Best

Tasteful Selections - Packaging

Tasteful Selections is a leader and pioneer in the bite-size potato category. The company needed a design for its line of organic potatoes in a 3-lb poly mesh bag.

A Rare Delight!

Tasteful Selections - Packaging

Tasteful Selections is a leader and pioneer in the bite-size potato category. The company needed a design for its new Golden Red specialty potato variety in a 3-lb poly mesh bag.

Something to Grow On

Tasteful Selections - Packaging

Tasteful Selections is a leader and pioneer in the bite-size potato category. The company needed a design for a farmer’s market-inspired in-store display.

All About Convenience

Tasteful Selections - Packaging

Tasteful Selections, a leader and pioneer in the bite-size potato category needed a design for its Organic Season & Savor® microwavable combo tray.